Digital has one certain advantage over analog: It generates a lot of data, quickly and in a cost effective way. We come from what they call a "data background" and we obsess with its reliability.
Data is amazing once it's there. But it's only a means to an end. Insights are also a means to an end. Segmentation, targeting and attribution measurement are the corner stones of solid e-commerce performance and it's not rocket science!
Digital has a second advantage over analog: Automation is now easy! From effective product catalog management all the way down to order fulfilment, technologies exist to efficiently integrate e-commerce to your operations and generate business value.
Your e-commerce life would be so much easier if you could know what’s going to work right out of the gate, right? Well it doesn’t quite work that way but digital made it very easy and cheap to “try quick and fail fast” until you find the optimal mix!
As much as anybody wants to be right the first time, more often than not, your market requires multiple tries before you find something that converts! We’ve become experts at efficiently “throwing it against the wall and see what sticks”.
Finding what sticks is great! Not everybody gets there! But if you think finding what sticks is tough, try scaling it next… Through a specific framework we have tested over and over, you can maximize your chances to get there! Let us show you how we do it!
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